UK University — Fall 2025 Recruitment

Challenge

The client needed a rapid increase in qualified applications from China for their Fall 2025 intake.

Solution

We built a WeChat content matrix with targeted paid distribution, KOL endorsements, and a localized application guide funnel.

Results

• 10M+ impressions across channels
• 30% increase in applications
• Improved applicant quality leading to higher offer rates

See how we can replicate this outcome for your institution