Pitt Undergraduate Admissions WeChat Account

The Challenge

Prospective Chinese students, families, and counselors needed a trustworthy, authoritative source for Pitt admissions information — accurate, timely, and localized for the Chinese market.

Our Work

Glynn built the account from scratch: strategy planning, account registration, account setup (home page, autoreply, keywords, menu navigation), plus ongoing content creation, daily operations, meetings, reporting, and promotion.

Results

Built the account from scratch and scaled it up
35 original articles published
Covers five content pillars — academics, recruitment events, student life, community stories, and enrollment support

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