WeChat Account for IGS's KRGL Conference

The Challenge

IGS needed a WeChat account that could quickly reach a target audience and support promotion and recruitment for the KRGL (Keystone Rising Global Leaders) Conference.

Our Work

Glynn handled account basics setup (home page, autoreply, keywords, menu bars), day-to-day content creation and operations, meetings, and promotion around key conference milestones — growing the account’s followers by nearly 300%.